SOUTHEASTERN ASSOCIATES, INC.

  • Home
  • About SAI
  • Contact Us
  • Customer Resources
  • More
    • Home
    • About SAI
    • Contact Us
    • Customer Resources
  • Home
  • About SAI
  • Contact Us
  • Customer Resources

Innovative Solutions from Southeastern Associates, Inc.

About Us

Southeastern Associates, Inc. has been a leading manufacturer representative in the industry for over 30 years. We specialize in providing high-quality products and exceptional service to our clients. Our experienced team is committed to understanding your needs and delivering tailored solutions that drive success.

Our Team

Paul Roberts: Founder/President

Paul resides in his hometown of Tuscaloosa AL. He graduated from The University of Alabama in 1980. 


He brings over 37 years of Sales experience and Leadership in the Division 8 & 10 Commercial & After Paint Markets. After a successful Sales career that took him to Dallas, Texas and Overland Park, Kansas, Paul returned home to Tuscaloosa, Alabama to found SAI, Inc in 1992. Since that time he has covered areas all over the Southeast.


Paul currently oversees the day-to-day operations of the agency, while covering  the states of Arkansas, Georgia, Florida, Louisiana, and South Carolina for the Agency. Away from work Paul enjoys the outdoors, cycling and spending time with his wife and grandchildren.


paul.roberts@southeasternassociatesinc.com

(205) 310-5203

Derek Christian: Area Sales Manager

Derek is a graduate of the University of Alabama’s Culverhouse College of Business. He has 20+ years combined sales and marketing experience with Coral Industries, Randall-Reilly Media and Southeastern Associates Inc. on both a regional and national level. Away from work, Derek enjoys spending his time outdoors, coaching youth sports and traveling with his wife and 2 kids.  Derek has been with SAI for 7 years and currently covers North Alabama, North Mississippi, and Tennessee. 



Derek.christian@southeasternassociatesinc.com

(205) 344-3729

Joe Storrs: Area Sales Manager

Joe, an Auburn University graduate, has several years of experience in the construction industry, with a focus on glass, cabinetry, and hardware. Specializing in management, sales, and installation, he provides expert leadership and product knowledge across Central and South Alabama, South Mississippi, and the Florida Panhandle. Outside of work, Joe is a proud father of two daughters who enjoys spending time with friends and family, as well as exploring the outdoors.



Joe.Storrs@southeasternassociatesinc.com


(770) 833-4798 

William Winston: Inside Sales and Marketing Manager

William is a graduate of The University of Alabama's Culverhouse College of Commerce with a specialization in Corporate Finance. He has Sales experience with Major Industrial Tool Brands such as Ingersoll Rand and Stanley, as well as distribution and supply chain management. He currently oversees all Marketing for the agency as well as National factories outside the Southeast. William also covers North Carolina as Area Manager.


William.Winston@southeasternassociatesinc.com

(205) 535-8058


Copyright © 2025 Southeastern Associates, Inc. - All Rights Reserved.

Powered by GoDaddy