SOUTHEASTERN ASSOCIATES, INC.

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Innovative Solutions from Southeastern Associates, Inc.

About Us

 Southeastern Associates, Inc. is a trusted manufacturer’s representative delivering industry-leading products and exceptional service. We work closely with our partners to understand their challenges, respond quickly, and provide customized solutions that drive performance, efficiency, and growth. Our experienced team builds strong relationships and delivers results our clients can rely on. 

Our Team

Paul Roberts: Founder/President

Paul resides in his hometown of Tuscaloosa AL. He graduated from The University of Alabama in 1980. 


He brings over 40 years of Sales experience and Leadership in the Division 8 & 10 Commercial & After Paint Markets. After a successful Sales career that took him to Dallas, Texas and Overland Park, Kansas, Paul returned home to Tuscaloosa, Alabama to found SAI, Inc in 1992. Since that time, he has covered areas all over the Southeast.


Paul currently oversees the day-to-day operations of the agency, while covering the states Florida, Georgia, and South Carolina. Away from work Paul enjoys the outdoors, cycling and spending time with his wife and family.


paul.roberts@southeasternassociatesinc.com

(205) 310-5203

Derek Christian: Area Sales Manager

Derek is a graduate of the University of Alabama’s Culverhouse College of Business. He has 20+ years combined sales and marketing experience with Coral Industries, Randall-Reilly Media and Southeastern Associates Inc. on both a regional and national level. Away from work, Derek enjoys spending his time outdoors, coaching youth sports and traveling with his wife and 2 kids.  Derek has been with SAI since 2018 and currently covers North Alabama, North Mississippi, and Tennessee. 



derek.christian@southeasternassociatesinc.com

(205) 344-3729

Joe Storrs: Area Sales Manager

Joe, an Auburn University graduate, has several years of experience in the construction industry, with a focus on glass, cabinetry, and hardware. Specializing in management, sales, and installation, he provides expert leadership and product knowledge across Central and South Alabama, South Mississippi, and the Florida Panhandle. Outside of work, Joe is a proud father of two daughters who enjoys spending time with friends and family, as well as exploring the outdoors.



joe.storrs@southeasternassociatesinc.com

(770) 833-4798 

William Winston: Area Sales Manager

William is a graduate of The University of Alabama's Culverhouse College of Commerce with a specialization in Corporate Finance. He has Sales experience with Major Industrial Tool Brands such as Ingersoll Rand and Stanley, as well as distribution and supply chain management. William covers all of North Carolina as an Area Manager. He also oversees all National factories outside the Southeast. 


william.winston@southeasternassociatesinc.com

(205) 535-8058

Trent Humber: Marketing / Sales Support

Trent is a graduate of The University of West Alabama with a specialization in Business Administration/Sports Management. He currently oversees all marketing for the agency.  He also supports the sales teams by keeping things organized, on track, preparing sales materials, and making sure teams have what they need to connect with customers and close deals. Away from work, Trent enjoys spending his time outdoors, playing golf, and traveling with his wife.


sales@southeasternassociatesinc.com

(662) 574-0952


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